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It all began with four dads...a professional cartoonist, a designer, a surfer and a proud computer geek.
The four friends couldn't have been more different. But they all had one thing in common: They were dads - and they prided themselves on being good ones.
But there was another thing they had in common - experience with a chore that really shouldn't be a chore.
"When your baby's so soapy and slippery and squirmy and when you're trying to bend over a tub or keep them in place in the sink - frankly, it just takes a lot of the enjoyment out of a moment that should be such a great time" Morelock said.
Together, the four fathers co-founded the new company. And after more than a year of hard work, they rolled out their first product: The Blooming Bath. The flower-shaped bath seat conforms to the shape of any sink - and keeps those little wiggle worms right where they belong. It's durable, easy to clean and unbelievably adorable.
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