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I ended up launching Beluga Baby when my daughter was five months old. I know, I know. I can hear you now. Starting a new business with a newborn? I know it sounds a little crazy, but I would never do it any differently.
I had tried other wraps and carriers and, while I loved the age-old idea of babywearing in a sling, I wasn’t completely happy with what was currently available. Some wraps were too thick, overwhelming, and they made me overheat. Other wraps only stretched in one direction and I felt like I didn’t have a full range of movement.
So I curated my own fabric, a blend of mostly bamboo with a touch of cotton for support and a tiny bit of spandex for that unique four-way stretch.
I wanted to sell something that helped new moms and I wanted to do it sustainably with products that are natural and good for your baby. This wrap helps moms (and dads) stay close to their babies while allowing mom (or dad) to be hands free. It also reduces infant crying by over 40%.
The Beluga Baby Wrap is beautiful, comfortable, and above all, does just what it promises, makes you and baby happier and closer. It brings a little bit of peace into the newborn days and gave birth to our tagline:
Rock n’ Roll & Babywearing.
